![]() ![]() To understand it thoroughly, you first need to learn how your emotions affect your behaviors and decision-making. Now, the “Aha!” moment is a relatively new term in user experience. In this article, I’ll tell you everything you need to know about this magical moment that can help you make more profits, for real. Hold on to that memory, because that was an “Aha!” moment. We'll discuss in a later article how to get your users to their aha moments.Do you remember the last time you said “So THAT’S how this works!”? So make it a regular exercise to track user engagement and feedback to define the aha moment for different user segments. It depends on their needs and usage of the product. ![]() You’ll find in your research that the aha moment differs for different users. Make sure that potential customers understand the value of your product and the problem it solves. Collect feedback, look at data, and iterate on your product and messaging.Ĭommunicate the aha moment in your product onboarding process, website and marketing content. Ask your customers about when they had the aha moment. To validate the aha moment, conduct user research again. Once you understand the customer's problem and identify which features in your SaaS product can help them solve it, you can define the aha moment - that this is the point when the user becomes fully engaged with your product and is likely to become a loyal customer. ![]() What are the common characteristics of users who convert? Which kind of free trial users are most likely to become customers? Make friends with your data person - or be one.Ĭheck key user engagement metrics. These answers should align with the problem you are solving for your customers.ģ. What are they clicking on the most? What are they not clicking on? What do your users do once they log in? Now come back to identify the key features of your product that provide the most value to your customers.ĭo a behavioral analysis of users inside the product. Understand your product’s popular features: Dig deep in your customer support tickets. Send them surveys if you have the resources. What are your customers looking for? What are their pain points? You have to start with understanding the problem that your SaaS product is solving for your customers. That said, there is no one method to define this moment. Zoom- Setting up and holding the first video callĭefining the aha moment is critical because only then you can do something to help users reach this moment faster. Netflix- Finding something to watch within 30-90 seconds Well, that’s what I aim for anyway.Įxamples of aha moments from popular companies: In other words, it’s the moment they go gaga over your product. To get to this favorable outcome, first you’d need to define the aha moment.Īn "aha moment", also known as a product activation moment, is the point in the user's experience when they fully understand the value of a product and are motivated to continue using it. It's when the user is convinced that your product is meeting their needs and they see the value in continuing to use it. That is, you’d want more free trial users to convert (in case of a free trial model). One of the key tasks for a product marketer in a product-led growth strategy is to increase product activation. ![]()
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